A Magical Pill For Viralling

The biggest virals in Indian history are The Ramayana and the Mahabharata. Nothing as strong as that has spread for such long span of generations.

But for a powerful digital viral content things become different.

It can be -

Short and Spicy

Can be topical

Can be all time touching

The finishing punch

Clever weaving of branding


Who is he?

Imagine the viral content is somebody who is an impressive speaker. Who talks well, tells a short story and makes the audience go with his flow. His speech is so impressive that people start sharing and ultimately spreading the thought.


The Easiest Viral Content To Create

Rumors, because they take advantage of the ‘panic’, which is very easy to create and is a common state of mind in everybody.


And the Difficult One?

When it comes to a brand to use online viral tools and spread its awareness and popularity, it becomes difficult because – audience DO NOT like a Brand Advertisement. Of course they HATE it when it interrupts an exciting sports game or a popular movie.



Can we make it easier?

We have done a few Short Anims (Short Animated Films) to learn from, and certainly following points will help us this business well.

1. All the popular TV ads are cleverly done - or because clever things work – Brand
has to be an element of the entire premises. Do not build story around a brand. Put the brand as a topping on a suitable story.

2. Do not yell about the brand. It might become as irritating for the audience as a salesman shouting in a local train. Brand message has to be only text. The major advantage is we make the audience read the brand statement and that is the major user involvement factor.

3. One single message from the Brand. Using the brand tag line is the best solution for a strong brand recall. Instead of putting all the brand info into a single frame take the mass to a landing page where all the info is put nicely.

4. For a viral film there has to be a few ‘High Lights’ or scenes which will have a strong impression or recall value. (For example, in Beta No. 1, we had used the overlay of temple bells over the boy running on the road, In Steve Bucknor viral we had used the umpire’s tongue sticking out, in Ravan viral – last scene reveals Sita’s identity as Rakhi Sawant and suddenly her assets grow). There has to be some exciting factor of which people will be talking.

5. Do not overwhelm the audience with a full on dose of art and creativity. There are so many videos of ONLY great visual effects or typography which have a not lived up to the expectations as people found it very classy to spread.

6. Dialogues and sound effects play a major role in a film may it be a short animated movie or a big Hollywood movie. (For example – Premium ke paise kahan sey aaye Raju?, Le ye le from Ravan viral, Let me try from Lenovo viral, the dholak rhythm of Ravan viral). A specially done catchy tune can be an added attraction.

7. Also a high quality sound recording is must as badly recorded sounds confuse the audience.) Even the dialogues have to be simple, crisp and not long.

8. Length of a short viral film should not be a major issue. More important is the
loading time. So while a film is loading there has to be something interesting or a funny loader.

9. Putting a calculated controversial element and seeding arguments around it can spread the content like fire. (For ex. Ravan viral has Indian Mythology as a back drop and lot of people are commenting on it, Steve bucknor viral had and still having a riot between Indian and Aussie cricket fans.)

10. Spread it and do not depend on a domain to get a spectacular traffic. Instead put it on blogs, social networking sites, carry it on mobile phones, create ringtones. Ultimately it’s important to keep the viral going as it has a short life span. Of course a domain always makes the audience remember the film name.